Cargo’s innovative and distinctive design is credited to MakeBardo, a creative design industry based in Queenstown. Moving far away from the stereotypical beer labels, Luis Viale & Bren Imboden created a simple and empathetic design which breaks down the gender stereotypes linked to beer and focuses instead on the essentials of the product. The Cargo design has been featured in design magazines and blogs around the world and has won various awards.
Logo and packaging design Timelines: Our Story
Cargo’s innovative and distinctive design is credited to MakeBardo, a creative design industry based in Queenstown. Moving far away from the stereotypical beer labels, Luis Viale & Bren Imboden created a simple and empathetic design which breaks down the gender stereotypes linked to beer and focuses instead on the essentials of the product. The Cargo design has been featured in design magazines and blogs around the world and has won various awards.